Saturday, April 14, 2012


So much of what we learn in one profession helps us to understand other professions. When it comes to understanding how humans decide what to do, it’s “Feel first, think later,” according to Julie Sedivy, co-author of Sold on Language: How Advertisers Talk to You and What This Says About You. This, I believe, is why hope talk works. When we talk hope in a structured, confident manner, we feel hope, and we act out hope also.
It works with people who have depression, and it works with people who have chronic pain. It works for athletes, for corporate boards and also for advertisers.

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